SEO has changed so much in the last five years, and still, no agency can bet on their strategy to bring any website to the first page of Google.
“Change”, that’s the problem, why no one can ever say that they have a 100% SEO strategy. There are a lot of components in SEO, like site speed, content, keywords, and backlinks. You can add a new trend or tool to your strategy, but you cannot ignore the basics.
Backlinks: A Core Foundation of SEO
One such strong foundation of any seo strategy is a backlink; they are the backbone of any SEO strategy. In 2025, many Indian marketers are still using backlinks as shortcuts, something to buy in bulk or rather try working hard to earn it intent. The irony? The more marketers chase backlinks, the less value they actually get from them.
So, you want to buy quality backlinks in India but don’t know where to start? It’s time to pack up your old approach and swap it with a strategy that will not just earn you a link but get you growth, which you can track and can help you save your job.
The backlink obsession that never evolved
A few years ago, getting ranked on Google was so easy that you could buy a few backlinks from high DA or even spammy websites, sprinkle your links in random blogs or comment sections of websites and wait for rankings to rise.
But now search engines have got smarter. SEO is not close to even 10% what it was five years ago.
Now, the focus is on complexity, authority, and quality of the content, which are new parameters which search engines check to rank a website in 2025. Yet, many Indian marketers never moved past the old mindset.
You’ll still find agencies promising “1,000 backlinks in 7 days” or freelancers selling guest posts for ₹500 each. The problem isn’t just that these links are low-quality; it’s that they manipulate search engines, something Google can easily detect today.
So, you have to change your mindset about backlinks; they are not a numbers game anymore. One relevant backlink from a website can easily defeat 1000 spam links.
The Core Misunderstanding: Seeing Backlinks as a Commodity
The biggest mistake SEO analysts in India and around the world are making is that they are still considering backlinks as a metric and not as a relationship.
As a marketer, you have to understand one thing: when you buy backlinks, you are actually buying authority, but in real life, you can never buy authority; it has to be earned.
Backlinks are like professional recommendations. A hundred random people saying you are good doesn’t matter if none of them are respected in a specific domain. But imagine one good recommendation from a reputed publication or respected individual can change everything.
That’s exactly how Google is now seeing backlinks; it now ignores backlinks that come from irrelevant sources. So, now your focus must shift from getting backlinks from everywhere to getting backlinks from blogs or websites that are related to your industry or that are doing good.
Why do Indian marketers have a commodity approach towards SEO?
The mindset never came out of a shell. There are a few good reasons why Indian digital marketers still have the same old approach towards SEO:
Client pressure for “quick wins”
As a marketer, you must have experienced this, that no clients ask you about brand growth, everyone’s chasing rankings and leads. Agencies try to impress clients and ensure that they keep paying have to take shortcuts to just ensure that reports look well.
Over-reliant on textbook-style SEO
Yes, that’s the heart of the issue because most SEO analysts have never upgraded the way they work. You cannot follow 2015 checklists like blasting guest posts on any random website, exchanging links, and PBN, which work good for the short term but do come with harmful penalties from search engines.
Zero alignment between content and SEO
One thing which you can easily notice in your marketing agency is that the SEO team and the content team barely talk to each other. So content is written with hardly any input from the SEO team, whereas links are built without any storytelling behind them. At the end of the day, you don’t get natural backlinks, which are of no use for your client’s website.
What’s the right way to come on Google’s first page in India?
SEO is not rocket science, so you don’t have to be an expert in quantum physics to decode it. All you need is a little bit of smartness combined with the confidence and dedication to learning something new.
- If you don’t want to buy quality backlinks because your team doesn’t have a budget for that, then you start earning them. You can earn backlinks from credible websites in your industry & ask them if you can write a guest post, and over time, you will earn better links.
- One of the fastest ways to earn backlinks is via PR campaigns. You can use HARO or even LinkedIn outreach to build connections in the Indian market.
- Content is the core part of any SEO campaign, so come out of the mindset where you create content to fit a link. No more generic approach, check for local insights, or your content must try to solve the reader’s problem.
- You also have to audit your backlink profile and remove spammy or toxic links from the website.
- Buying backlinks is not wrong, but you must know from where you are buying them and what sort of backlinks you are investing your client’s money in.
- It is a smart technique which not many experts would share, but yes, investing in quality backlinks is still a smart way to drive results. Need help? You can book a free consultation with Perfect Link Building, one of the globally recognised SEO agencies. They can help you invest in the right backlinks so your clients keep coming back for more.
Conclusion
Backlinks do matter for SEO in 2025, but how you get them matters even more. Indian marketers who cling to the old “buy more links, rank faster” model will soon find themselves penalised or invisible. You must invest less in backlinks and more in storytelling and problem-solving content. It’s time for you now to adapt to new ways to build backlinks and come up with a new SEO strategy that helps you increase your clientele.
