Why do I keep losing followers on TikTok? Is this the question you are looking for? I have got all the answers you need to know, but first let me tell you that losing followers is not something that is unsolvable, with the right steps and planning, you can increase views on TikTok and gain followers to make a loyal community.
On average, an established account on TikTok must have a 2-5% follower increase per month. It is considered healthy growth on TikTok. If your account is not showing growth, then there must be some factors that require your attention. Let’s take a closer look at the reasons that are causing a follower drop on your account.
Reasons For Losing TikTok Followers
Losing followers can be very frustrating, and what’s even more bothersome is not getting the reason why you are losing them. Let me help you understand some of the reasons that are decreasing your followers. Here are the reasons:
- Not using new features
- Not focusing on watch time
- Not incentivizing engagement
- Not making TikTok native content
- Deleting and privating your videos.
Let’s get into the details so you get to know where you are lacking and which points need improvement.
Not Using New Features
Whenever TikTok releases a new feature, they promote it to all levels. You must use the new feature, make one or two stitches, and do duets a day using those features. Take maximum advantage by using the new features in multiple ways, make them more appealing, and engage your viewers. It is a chance for you to get free exposure.
Not Focusing on Watch Time
Watch time is the most important factor in gaining high-quality TikTok followers and overall growth on this platform. If you want to get on the For You page and get a ton of views on TikTok, focus on your watch time. More watch time will get you more views, ultimately increasing your followers. If your post is less than 15 seconds long, you should be aiming for over 100% watch time. And if it’s from 15 to 30 seconds long, aim for at least 75%.
If it’s over 30 seconds, you must get 50% watch time if you want to get on the For You page. Increase the length of your video by three to five seconds every single time. Make sure you’re getting the same amount of watch time percentage at that new length. It will help you to become a better creator and prevent you from losing TikTok followers because you are keeping them engaged.
Not Incentivizing Engagement
If you are getting a good amount of watch time on TikTok but not incentivizing engagement, you are missing out on a huge chunk of followers. Moreover, you are losing the opportunity to signal the TikTok algorithm that people not only watch your content, but they’re interested in your content.
If your follower count is not at least 10% of the amount of likes that you’re getting on TikTok, you are missing a lot of opportunities, which will decrease the amount of followers that you get and the amount of people that you get exposed to. Make sure that for every 100,000 likes, you are gaining at least 10,000 followers.
Not Making TikTok Native Content
Another mistake you are making is that you are not making TikTok native content. To be successful on TikTok and stop your followers from dropping, you need to plan your content after analyzing what’s being successful on this platform. Look into broadly trending topics on TikTok and trending topics in your particular niche.
Follow those trends using the right sounds, color, and length, because if you’re not doing those things right, it will hinder you from landing on the “For You Page,” and you will start losing followers.
Deleting And Privating Your Videos.
Stop deleting and privating your videos on TikTok. Even if you’re going to change your niche, you don’t need to get rid of that old account. You do not need to delete all your videos. Some influencers make the mistake of deleting old, embarrassing videos. But you have to understand that it is part of being an influencer. You get better and better every day so stop deleting and privating your videos.
Let’s understand this with an example. When you have friends and you keep denying hanging out with them, they will stop showing up. TikTok is the same thing. When you give your viewers a post and later take it away because you’re private or delete it, you’re doing the same thing to TikTok viewers. Algorithms will stop showing your content and you will wonder why am i losing tiktok followers?
Conclusion
In conclusion, losing followers on TikTok can feel demotivating and discouraging, but this is not the end of your TikTok journey. Look at this situation as an opportunity to reevaluate yourself and your growth strategies for TikTok. It is common to drop followers on a platform like TikTok. There can be several reasons, including shifts in the algorithm, content misalignment, or even TikTok’s routine removal of fake or inactive accounts.
Instead of getting disheartened and giving up on your dream of becoming a TikTok star, you should start looking for the reasons and eliminate them. You have to stay consistent, embrace new features, and focus on genuine engagement. The temporary loss of followers must not stop you from growing and bouncing back even more strongly. Adapt strategies like prioritizing watch time and incentivizing engagement to boost your followers.
